It takes a company years, even decades, to build trust in their products and their brands. A single mistake with a valued customer may destroy it. Building trust with our partners also takes time. When someone shows us through their actions that their motives are true and honest, they earn our trust.
When a partner says he or she will take off time from work to go to the school play and they show up on time, they build trust. When they pay the bills on time, they build trust. When they drink the last drop of orange juice in the carton and leave it empty in the fridge, they chip away at trust. When a partner calls in advance to say they will be late, they build trust.
Trust is one of the special sticky glues that we need to believe in each other and in the partnership. Most of all we create trust by living up to our promises. Trust is a fragile bridge that connects or crumbles depending on our daily actions. Trust is a feeling that we give to each other when love is secure. Trust is the freedom we give to each other to act independently without fear that something will come between us. When we build trust together, we create an indestructible bond.
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